By: D.Wahyu Ariani*

The goal of this research is to test social capital as the moderating variables of the relationship model between core self-evaluation personality, motives and organizational citizenship behavior. The research integrates the use of attribution, social exchange, core self evaluation theories, and two raters of organizational citizenship behavior. A survey is conducted by using questionnaires from the previous research. The questionnaires were sent to 128 branches of the bank industry located in 16 major cities in Java. The samples consisted of 636 tellers and 129 head tellers. Validity and reliability tests were used to evaluate the questionnaire contents. The Structural Equation Modeling (SEM) was employed to test the relationship among the variables.

The results proved that social capital moderates the relational model between core self-evaluation personality, organizational concern motives, pro-social values motives, impression management motives and organizational citizenship behavior. The results also show that self-rating and supervisor-rating differ significantly from respect to organizational citizenship behavior. Both are valid and have an equal effect on the organizational citizenship behavior. A thorough discussion on the relationship among the variables as well as on self and supervisor-rating is presented in this paper.

Keywords: organizational citizenship behavior, organizational concern motives, pro-social values motives, impression management motives, core self-evaluation personality, social
capital

By: Tengku Ezni Balqiah, Hapsari Setyowardhani, and Khairani

The success of Corporate Social Responsibility (CSR) activities can create competitive advantage by influencing customer responses to firms’ offering. Customer’s awareness of CSR activity will influence their loyalty through their perception that activity can improve society’s quality of life where the CSR activities were implemented. The objective of this study is to evaluate the relationship between CSR awareness and loyalty that mediated by CSR Belief, Company Ability Belief, Quality of Life, and Company Reputation using Structural Equation Modelling (SEM). The result shows little differrences among five firms/brands as the object of the research, that are beverage, soap, car, lubricant, and cigarette. This result has an implication for the firm that CSR activities are not just cost center activities, but also can create reputation, and in the long run can create customer loyalty that contributes to
firm’s financial benefit.

Keywords: Corporate social responsibility, quality of life, company reputation, loyalty