Archive for April, 2007

Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions

Thursday, April 19th, 2007

by Wahyuningsih


The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.

Keywords: consumer behavior typology, satisfaction, behavioral intentions

Multinationals and Unionism in Indonesia

Thursday, April 19th, 2007

by Riani Rachmawati and Alex de Ruyter

This paper presents a critical analysis of the factors shaping the interaction between multinationals and trade unions in Indonesia, focusing on the recent period of democratization following the downfall of the Suharto regime. It has been suggested that union growth risks undermining Indonesia’s competitive advantages (cheap labour) and could encourage the exit of multinationals to cheaper competitors. In order to test this proposition, two case studies were conducted: one in the automotive industry and the other in the banking industry.

The paper first provides an overview of multinational activity and FDI in Indonesia, and their interaction with a nascent union movement. This is followed by presenting the findings of interviews conducted at the multinational enterprises with managers and union officials; to provide empirical insights into the bargaining process. The final part of the paper provides a preliminary assessment of the impact of union behaviour on MNC profitability and competitiveness in Indonesia. In contrast to traditional views of unions as impeding MNC profitability and “encouraging” exit, the paper finds that unions and MNCs can engage in constructive partnerships, but that pressures and contradictions in the relationship remain.

Keywords: Multinationals, Unionism, Indonesia

Knowledge Management at the Village Level: How Thai Rice Farmers Incorporate Technologies to Improve Production Systems

Thursday, April 19th, 2007

by Jude William R. Genilo


Thailand is the world’s largest rice exporter with a 30.5 percent share of the total market. In 2003, the International Rice Research Institute (IRRI) reported that Thailand exported 8,395,000 tons of milled rice – exporting more than double of its closest competitors with Vietnam (3,813,000 tons), United States (3,784,500 tons), India (3,401,900 tons) and China (2,597,200 tons). (more…)

Paradoxical Strategies And Firm Performance:The Case Of Indonesian Banking Industry

Thursday, April 19th, 2007

by Mohammad Hamsal and I Gusti Ngurah Agung


Recently, research on paradoxical strategies has been considered critical in winning in the competitive dynamic landscape, characterized by uncertainty and rapid changes in the business environment. Such environmental uncertainties require firm to apply paradoxical strategies; combining strategic flexibility and strategic consistency (Parnell, 1994). (more…)